Northern Ireland: if your concern involves a Northern Ireland seller or listing, it may be more appropriate to contact the right body directly rather than (or as well as) DAFM – Northern Ireland complaints don’t route through DAFM. Animal welfare concerns for most pet categories (birds, cats, small pets) go to your local district council; concerns about farmed birds/poultry go to DAERA; wildlife or animal-fighting offences go to the PSNI. You can still use the form below either way; we’ll direct it appropriately.

Use this form for a concern that isn't about one specific advert - for example, a seller's overall conduct, a pattern you've noticed, or a general issue with the Platform. If you're reporting a specific listing, please use the Report this advert link on that listing's own page instead - it lets us find the exact listing faster.